Last updated: 11/08/2026
Hommeliness ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit www.hommeliness.co.uk (the "Site") or make a purchase from us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our Site, you acknowledge the practices described in this policy.
1. Who We Are
Data Controller: Ales Vesely
Registered address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA
Contact email: support@hommeliness.co.uk
If you have any questions about this policy or how we handle your personal data, please contact us using the details above.
2. Information We Collect
We may collect the following categories of personal data:
2.1 Information You Provide to Us
- Name, email address, postal address, and phone number
- Billing and delivery addresses
- Payment information (processed via our payment providers — see Section 6)
- Account login details (username, password)
- Order history and preferences
- Customer service correspondence
- Marketing preferences
- Reviews, feedback, or content you submit
2.2 Information Collected Automatically
- IP address, browser type, and device information
- Pages visited, time spent on the Site, and referral source
- Cookies and similar tracking technologies (see our [Cookie Policy] for details)
2.3 Information from Third Parties
- Payment confirmation from payment processors
- Delivery status from couriers
- Information from social media platforms if you interact with us through them (e.g., "Login with Facebook")
- Fraud prevention and credit reference data from fraud prevention agencies, where applicable
We do not knowingly collect special category data (e.g., health, religion, ethnicity) or data relating to children, and our Site is not directed at children under 16.
3. How We Use Your Information and Our Legal Basis
We only use your personal data where we have a lawful basis to do so under UK GDPR:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your orders | Performance of a contract |
| Managing your account | Performance of a contract |
| Customer service and order queries | Performance of a contract / Legitimate interests |
| Processing payments and preventing fraud | Performance of a contract / Legal obligation / Legitimate interests |
| Sending order confirmations and delivery updates | Performance of a contract |
| Sending marketing communications | Consent (or legitimate interests for existing customers, subject to your right to opt out) |
| Improving our Site and services | Legitimate interests |
| Personalising your shopping experience | Legitimate interests / Consent (for non-essential cookies) |
| Complying with legal and tax obligations | Legal obligation |
| Resolving disputes and enforcing our Terms | Legitimate interests |
Where we rely on legitimate interests, we have considered that our processing does not override your rights and freedoms. You can ask us for more information about this at any time.
Where we rely on consent (e.g., marketing emails or optional cookies), you may withdraw your consent at any time — see Section 9.
4. Marketing Communications
- We will only send you marketing emails if you have opted in at checkout or elsewhere on the Site, or if you are an existing customer and have not opted out (soft opt-in, in accordance with PECR).
- You can opt out of marketing at any time by clicking "unsubscribe" in any email, updating your account preferences, or contacting us at support@hommeliness.co.uk.
- Opting out of marketing will not affect transactional communications (e.g., order confirmations, delivery updates).
5. Cookies
We use cookies and similar technologies to operate our Site, remember your preferences, and analyse usage. Full details, including how to manage your preferences, are set out in our [Cookie Policy].
6. Sharing Your Information
We do not sell your personal data. We may share your information with:
- Payment processors (e.g., [PAYMENT PROVIDERS]) to process transactions securely
- Delivery and courier companies to fulfil your order
- IT and hosting providers who support our Site and systems
- Marketing and analytics providers (e.g., email platforms, Google Analytics)
- Fraud prevention and credit reference agencies, where necessary
- Professional advisers (lawyers, auditors, insurers) where required
- Regulators, law enforcement, or government bodies, where required by law
- A buyer or successor**, in the event of a business sale, merger, or reorganisation
All third parties are required to respect the security of your personal data and to treat it in accordance with the law. We do not allow third-party service providers to use your personal data for their own purposes.
7. International Transfers
Some of our service providers may be located outside the UK. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, such as:
- Transferring to countries with an adequacy decision from the UK government
- Using the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses
- Other safeguards permitted under UK GDPR
You can request further details of the safeguards used by contacting us at [PRIVACY EMAIL].
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including:
- Order and transaction data: retained for at least 6 years to meet tax and accounting obligations (HMRC requirements)
- Account data: retained while your account is active, and for a reasonable period afterward
- Marketing data: retained until you unsubscribe or withdraw consent
- Customer service records: retained for 2 years to handle any follow-up queries or disputes
When personal data is no longer needed, we securely delete or anonymise it.
9. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to be informed – to know how we use your data (this policy)
- Right of access – to request a copy of the personal data we hold about you
- Right to rectification – to correct inaccurate or incomplete data
- Right to erasure – to request deletion of your data in certain circumstances
- Right to restrict processing – to limit how we use your data in certain circumstances
- Right to data portability – to receive your data in a structured, machine-readable format
- Right to object – to object to processing based on legitimate interests or direct marketing
- Rights related to automated decision-making – we do not currently use automated decision-making or profiling that produces legal effects concerning you
To exercise any of these rights, contact us at support@hommeliness.co.uk. We will respond within one month, as required by law. We may need to verify your identity before processing your request.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator:
- Website: [ico.org.uk](https://ico.org.uk)
- Helpline: 0303 123 1113
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction, including encryption of payment data, secure servers, and access controls. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
11. Children's Privacy
Our Site is not intended for children under the age of 16, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us so we can remove it.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or the law. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at support@hommeliness.co.uk